HOOTSUITE’S PERSPECTIVE: MOBILE THEMES Mobile video continues to dominate on social The good news is that many brands are finding channels. But marketers are struggling to keep success with lo-fi mobile storytelling. The up with the demand for video content. 52% of Guardian, Dunkin’ Donuts, and WeWork are respondents to Hootsuite’s 2019 Social Trends early adopters of lo-fi content in Instagram Stories, survey cited a “lack of video creation (skills or trading traditional video production for quick budget)” as a key challenge for 2019. content created and consumed entirely on mobile. Click here to download Hootsuite’s Social Trends 2019 Toolkit and get best-in-class examples of brands using mobile video. 188