WE ARE SOCIAL’S PERSPECTIVE: MOBILE IN 2019 More smartphone users, faster data connections, and improved camera, AI, and AR functionality will accelerate streaming and shopping trends. RIGHT NOW CROWD M-COMMERCE EVERYWHERE TECH TOOLS FOR SHOPPING In 2018, live-streamed video snared As mobile increases its share of social, Beyond (or before) the transaction, consumers and kept them hooked long S-commerce means M-commerce. shopping will be enhanced by after the content had finished. 20% of the Meanwhile dedicated apps, technologies being added to our videos on Facebook are now Live and integrated payment systems and smartphones: AR ‘lenses’ for visualising users spend 3x times longer watching this bio-security features make purchase purchases, voice-powered shopping, content compared to saved video. Now increasingly seamless - in both and conversational AI building your brands have a chance to reel them in. physical and virtual retail spaces. shopping list within a messaging app. Learn more about these and other Trends to watch in 2019. 187