JAN MOBILE APPS: GLOBAL CATEGORY RANKINGS 2019 RANKINGS OF MOBILE APP CATEGORIES BY TOTAL GLOBAL DOWNLOADS AND ANNUAL GLOBAL CONSUMER SPEND GOOGLE PLAY: 2018 DOWNLOADS GOOGLE PLAY: 2018 SPEND iOS: 2018 DOWNLOADS iOS: 2018 SPEND # APP CATEGORY # APP CATEGORY # APP CATEGORY # APP CATEGORY 01 GAMES 01 GAMES 01 GAMES 01 GAMES 02 TOOLS 02 SOCIAL 02 PHOTO & VIDEO 02 ENTERTAINMENT 03 ENTERTAINMENT 03 ENTERTAINMENT 03 ENTERTAINMENT 03 SOCIAL NETWORKING 04 COMMUNICATION 04 LIFESTYLE 04 UTILITIES 04 MUSIC 05 PHOTOGRAPHY 05 MUSIC & AUDIO 05 SOCIAL NETWORKING 05 PHOTO & VIDEO 06 SOCIAL 06 PRODUCTIVITY 06 SHOPPING 06 LIFESTYLE 07 MUSIC & AUDIO 07 COMMUNICATION 07 LIFESTYLE 07 HEALTH & FITNESS 08 VIDEO PLAYERS & EDITORS 08 HEALTH & FITNESS 08 FINANCE 08 PRODUCTIVITY 09 PRODUCTIVITY 09 DATING 09 PRODUCTIVITY 09 BOOKS 10 SHOPPING 10 EDUCATION 10 EDUCATION 10 EDUCATION 183 SOURCE: APP ANNIE, ‘THE STATE OF MOBILE IN 2019’ REPORT (JANUARY 2019).