JAN MOBILE APPS: GLOBAL TRENDS 2019 GLOBAL APP DOWNLOADS, AND THE VALUE OF THE GLOBAL MOBILE APP MARKET IN U.S. DOLLARS, INCLUDING ANNUAL TRENDS NUMBER OF MOBILE APPS ANNUAL GROWTH IN TOTAL VALUE OF GLOBAL ANNUAL GROWTH IN VALUE AVERAGE CONSUMER DOWNLOADED WORLDWIDE THE NUMBER OF MOBILE CONSUMER SPEND ON OF GLOBAL CONSUMER SPEND ON MOBILE APPS IN 2018 (ALL PLATFORMS) APPS DOWNLOADED MOBILE APPS IN 2018 SPEND ON MOBILE APPS PER SMARTPHONE* IN 2018 194 +9% $101 +23% $20.15 BILLION BILLION 182 SOURCE: APP ANNIE (JANUARY 2019); ERICSSON MOBILITY VISUALIZER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: THE FIGURE FOR AVERAGE CONSUMER SPEND PER SMARTPHONE IS BASED ON DATA FROM MULTIPLE SOURCES.