JAN SOCIAL MEDIA PENETRATION BY REGION 2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION NORTHERN EUROPE EASTERN 67% EUROPE NORTHERN 48% AMERICA 70% WESTERN 58% 16% CENTRAL EUROPE 53% ASIA SOUTHERN EASTERN EUROPE 70% ASIA CARIBBEAN NORTHERN 40% 54% AFRICA 62% 46% WESTERN 24% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 12% ASIA WESTERN 7% 61% SOUTH-EASTERN AFRICA ASIA 66% 8% EASTERN AFRICA SOUTHERN AMERICA 38% 57% SOUTHERN OCEANIA AFRICA SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE 64 UNITED NATIONS GEOSCHEME.