JAN SOCIAL MEDIA USE: REGIONAL OVERVIEW 2019 MONTHLY ACTIVE SOCIAL MEDIA USERS (IN MILLIONS), AND SOCIAL MEDIA PENETRATION, BY REGION 1,158 NUMBER OF USERS, IN MILLIONS PENETRATION vs. TOTAL POPULATION 449 402 285 255 150 139 112 104 96 89 71 48 35 25 24 20 12 12 70% 24% 61% 66% 70% 54% 48% 62% 53% 40% 58% 67% 12% 8% 38% 57% 46% 7% 16% N A NA T A N A NA N A N E LA N E N A NE N E N A NA N A A N E A L A R I RI S I R C RC R I R P AC R P R C RP R P R C RC R C I A L C A I E S ES A S E I EI E S E O RI E O E I EO E O E I EI E I N E D I R S T A HA E A H R R T A T R TR T R R HR R T R TR H R A D R T A S H E HE S S NE S H F H S F SF F E I F N T T T U U T A TU T U A A T A BB A A U T U M RM E A E EM E E R UE R E E A U C I M E E O U O A OA W E CA W O O O W E O O R C S O S N N S N S A S C SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE 65 UNITED NATIONS GEOSCHEME.