HOOTSUITE’S PERSPECTIVE: DIGITAL IN 2019 From using Instagram to research products to chatting with customer support on messaging apps, social media has become the heart of all digital customer touchpoints. We recommend that brands take action in three critical areas: REBUILD TRUST WITH CONSUMERS BREAK DOWN MARKETING SILOS MAKE A UNIFIED VIEW YOUR IMPERATIVE Cambridge Analytica and fake news 54% of organizations report that departments Today, the average internet user has accounts damaged consumer confidence in search beyond marketing are now using social media. on 8 different social and messaging services. engines, businesses, and social channels Marketing teams can increase their influence To meet the demands of these consumers, in 2018. To rebuild trust, brands must be by guiding this expansion and advancing their organizations need to build a unified view of their clear why they are collecting data and organization’s digital transformation. Begin by customers across every touchpoint. Tying together use the data they do collect to create establishing common KPIs with other departments, data and working fluidly with other departments personalized, one-to-one experiences using social to achieve broad business objectives is a tough task. But cracking this code offers a that offer new value to customers. like brand health, revenue, and customer retention. giant leap ahead of your competitors in 2019. Click here to identify new opportunities and compare your strategy to other organizations with Hootsuite’s global study of 9,278 organizations. 9