WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2019 The constant evolution of digital continues, with new formats and platforms, enhanced by voice, AI and AR. EVOLUTION OF VOICE IMMERSIVE SOCIAL DEMOCRATISING DATA COLLECTIVE AI Voice based search has increased, Consumer-level AR creation tools are We’re in the midst of a As we converge and combine though interestingly more so in developing gradually normalising this technology. revolution. As individuals our behaviours and intelligence economies than developed. Platforms AR advertising in the newsfeed points to become the gatekeepers to online, the ability for machine responding by developing features such a more immersive experience on social their own data, it’s essential learning to find solutions to as Snapchat voice recognition lenses and platforms, but until there are truly social that brands find access on brand needs is becoming an testing of voice commands for Facebook features (allowing humans to interact) it the right terms. essential advantage. Messenger and Facebook Portal. won’t be core to the experience. Download our Think Forward report to dive into these trends and more. 10