JAN E-COMMERCE CONSUMER ARPU vs. GDP PER CAPITA 2019 AVERAGE AMOUNT SPENT ON E-COMMERCE PURCHASES OF CONSUMER GOODS BY EACH E-COMMERCE USER IN 2018, vs. GDP PER CAPITA 7.2% 5.2% 4.1% 3.3%3.3%3.2% 2.7%2.6%2.5%2.5%2.5% 2.4%2.4%2.3%2.2%2.2%2.1% 2.0%1.9%1.9%1.9%1.8% 1.7%1.6%1.6%1.5%1.5% 1.5%1.4%1.4%1.4%1.3%1.3% 0.8%0.6% A A . A . A A E Y K A L S A A E A A Y A Y L A S K A I I D N N I N I M I M R G I D D O I D L I N E . D . D R C N R N A E S A D I S A L U S N N C C E B N A Z N E I R U S T A P D G A A I O N I I K A I N A . N A A E N P S Y A A X R R A A T T I H O U N S L A E U N R G P O L L F L I R N I A M M J N T A S U T T L A A I E U R B N C K U R L R K L E A R PP A R N O W R E S E R A T A E E I F O R I G A M L H C A E E P S D O E V U B G I H H I Z G I T G D P A N M T T D T R H N H I N U I P U I T S O U A O E O A W S N H S S S SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019); WORLD BANK AND IMF (ACCESSED JANUARY 2019). NOTES: ARPU VALUES REPRESENT 195 SPENDS ON CONSUMER GOODS ONLY, AND DO NOT INCLUDE SPEND ON CATEGORIES SUCH AS TRAVEL, ACCOMMODATION, OR DIGITAL CONTENT SUCH AS MUSIC DOWNLOADS OR STREAMING SERVICES. COMPARISONS ARE TO GDP PER CAPITA IN CURRENT UNITED STATES DOLLARS, NOT THE ‘PPP’ FIGURES USED TO REPORT GDP PER CAPITA ELSEWHERE IN THIS REPORT.