JAN E-COMMERCE ARPU: CONSUMER GOODS 2019 AVERAGE AMOUNT SPENT ON E-COMMERCE PURCHASES OF CONSUMER GOODS BY EACH E-COMMERCE USER IN 2018, IN U.S. DOLLARS $1,952 $1,639 $1,533 $1,493 $1,383 $1,260 $1,258 $1,109 $1,101 $1,077 $1,044 $1,043 $1,037 $1,010 $909 $825 $798 $634 $634 $602 $459 $407 $339 $294 $215 $159 $152 $134 $123 $118 $100 $90 $89 $61 $46 $18 . . A A K A Y S A E E A E L Y A A A Y L A A A A S A K I N D D I R N M G N L D I I I O I D I I M . . E D R E N D L C D I A N S E Z N C S E S U R R N N A U N N I A A B S K C I N I D A . A A T D A N A O N P I I G T S Y I A E N S A A R P O H W P I A A R X R T A R N N I U O N M E L L A A A G S U L R U A L F N I K U R M E L T A R J L K C D T R L U E B N I A T PP A N W E R R S E L R O A T E A E I R G F A M O I L H C E A S Z E I E U B G R O P I G H H D V I T D T G A N O P D M R T T H I H I N U N P U T S O A U I O W E W A O S S N H S S 194 SOURCE: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: VALUES REPRESENT SPENDS ON CONSUMER GOODS ONLY, AND DO NOT INCLUDE SPEND ON CATEGORIES SUCH AS TRAVEL, ACCOMMODATION, OR DIGITAL CONTENT SUCH AS MUSIC DOWNLOADS OR STREAMING SERVICES.