JAN MOBILE SOCIAL MEDIA PENETRATION BY REGION 2019 ACTIVE ACCOUNTS ON THE TOP PLATFORMS IN EACH COUNTRY / TERRITORY ACCESSING VIA MOBILE, COMPARED TO POPULATION NORTHERN EUROPE EASTERN 59% EUROPE NORTHERN 40% AMERICA 61% WESTERN 50% 8% CENTRAL EUROPE 45% ASIA SOUTHERN EASTERN EUROPE 70% ASIA CARIBBEAN NORTHERN 37% 46% AFRICA 59% 44% WESTERN 22% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 12% ASIA WESTERN 6% 56% SOUTH-EASTERN AFRICA ASIA 61% 7% EASTERN AFRICA SOUTHERN AMERICA 36% 51% SOUTHERN OCEANIA AFRICA SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL 148 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.