JAN MOBILE SOCIAL MEDIA USE: REGIONAL OVERVIEW 2019 MONTHLY MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH REGION (IN MILLIONS), COMPARED TO POPULATION 1,157 NUMBER OF USERS, IN MILLIONS PENETRATION vs. TOTAL POPULATION 418 370 262 222 128 117 107 90 87 78 62 45 32 24 21 19 11 6 70% 22% 56% 61% 61% 46% 40% 59% 37% 45% 50% 59% 12% 7% 36% 51% 44% 6% 8% N A N A T A N A N A N A N E L A N A N E N E N E N A N A N A A N E A L A R I R I S I R C R C R I R P A C R C R P R P R P R C R C R C I A L C A I E S E S A S E I E I E S E O R I E I E O E O E O E I E I E I N E D I R S T A H A E A H R R T A T R T R R T R H R R T R T R H R A D R T A S H E H E S S N E H F S H S F S F F E I F N T T T U T A U T U T U A A T A BB A A U T U M R M E A E E M R E E U E R E E A U C I M E E O U O A O A W E C A O W O O W E O O R C S O S N N S N S A S C SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL 149 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.