HOOTSUITE’S PERSPECTIVE: E-COMMERCE THEMES Whether at a physical store or flipping through Instagram, consumers want shopping to be a sensory and social experience. P2P CONTENT DRIVES PURCHASE SELL WITH SOCIAL VIDEO BALANCE COMMERCE AND COMMUNITY PwC’s study of 22,481 consumers It’s tough to do research on mobile, which is why Remember that what distinguishes social found that content shared by social videos can close the gap between discovery commerce from other channels is the social peers on social media is the most and purchase. Beyond product tutorials, look for aspect. Look for inspiration from brands like influential channel for inspiring ways to make shopping social. For example, a live Gucci, Glossier, and Sephora. These brands purchases, ranking higher than broadcast on Instagram can recreate the energy have mastered the art of blending commerce, retailer websites, emails, and blogs. and urgency of real-life shopping experiences. content, and customer communities. Click here to explore Hootsuite’s solutions including our social video, Instagram, and Pinterest integrations. 206

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