JAN COMPARING FACEBOOK PERFORMANCE BY PAGE SIZE 2019 COMPARING THE ORGANIC REACH AND OVERALL ENGAGEMENT RATES OF PAGES WITH FEWER THAN 10,000 FANS, AND MORE THAN 100,000 FANS PAGES WITH FEWER THAN 10,000 ‘FANS’ PAGES WITH MORE THAN 100,000 ‘FANS’ AVERAGE ORGANIC PAGE AVERAGE ENGAGEMENT RATE AVERAGE ORGANIC PAGE AVERAGE ENGAGEMENT RATE POST REACH vs. PAGE LIKES FOR FACEBOOK PAGE POSTS POST REACH vs. PAGE LIKES FOR FACEBOOK PAGE POSTS (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) (ALL TYPES OF POST AND PAGE*) 8.80% 4.68% 3.51% 2.98% 104 SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGE TYPES, AND INCLUDE DATA FOR ORGANIC POSTS AND POSTS WITH PAID MEDIA SUPPORT, ACROSS VIDEOS, PHOTOS, STATUS UPDATES, AND LINK POSTS.