JAN AVERAGE FACEBOOK POST ENGAGEMENT RATES 2019 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH (NOTE: ALL TYPES OF PAGE*) 4.3%4.2%4.2%4.2%4.2%4.2%4.2% 4.1%4.1%4.1%4.1%4.0%4.0%4.0%4.0%4.0%4.0%4.0%4.0%4.0%4.0% 3.9%3.9%3.9%3.8%3.8%3.8%3.8% 3.7%3.7%3.6% 3.5%3.5%3.4% 3.3%3.2%3.2%3.1% 3.1%3.1%3.1% A L A S Y E A S A E A A Y A A A A . E . . A T A L A A Y I I I D N I N R D I G I N I N D K M E O A M I P D I D L S Z D N N C E E D S E I C L N N . D . . R Y A Y E R A B N N N K D A I A I U A I A C S U N B N R A E A T N A N P N D I O A Y A . I . I E G N T R S A A I H P A O R N P R R T A N W X G A M A I L A A R E L A I F W L U U G L L U E O N B A M J A N I U S T I N T E L G E T U L A R PP C L K A D I E O R K K R A I W A A T S A E O E L E R E R O R E F L G A I M L D A E E Z I I S C H G H U T G P V R B N I Z O H G D H N T M T A R O O T P T N H U P I N C I I T W S O U A U E E A O W W O N N S H S S S SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, 103 PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES’) WILL EXPERIENCE LOWER LEVELS OF ENGAGEMENT. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.