WE ARE SOCIAL’S PERSPECTIVE: THE INTERNET IN 2019 Live content formats and new platforms are key elements of a changing landscape, with a growing desire to take a break from the internet set to shake up the battle for online attention. THE LONG AND SHORT OF IT NEW PLATFORMS DIGITAL DETOXING Short content formats have dominated the As the dominant platforms experience Whilst time spent on social has still increased overall, internet and social platforms in particular. some changes to their demographic awareness of the negative mental health impacts of social Now more platforms are taking on traditional reach, new platforms such as Twitch and media has seen the rise of ‘digital detoxing’. Some users are media and getting into the long form game, TikTok are growing. Meanwhile, WeChat shifting from being ‘always on’ their devices to more conscious, both live and pre-recorded. Brands should remains central to urban life in China, ‘intentional’ usage, helped by features that allow users to start by understanding the role of live, long however platforms such as Kuaishou and monitor usage. Brands will increasingly need to go beyond and short form content for their communities. Douban are showing impressive growth. platform tactics, harnessing culture to ensure relevance. Download our Think Forward report and dive into these trends and more. 60