Dating Apps Have Become the De Facto Dating Tool — Reaching New Monetization Heights in 2018 Mobile dramatically altered the entire dating landscape Global Consumer Spend in Top 10 Dating Apps and became the go-to platform for match-making around the world — displacing traditional and online dating. 2016 2017 2018 $1.5B 1 Tinder Tinder Tinder Tinder has remained the #1 dating app by worldwide 2 Badoo Momo Bumble consumer spend from 2016 through 2018. Bumble has seen phenomenal growth in consumer spend — rising in 3 Momo Bumble Badoo 190% $1B the rankings from outside the top 10 in 2016 to #2 in 4 Match.com Badoo Match.com 2018. Bumble’s unique positioning is that women initiate 5 Zoosk Match.com Grindr the first message. There are a plethora of niche dating POF Online 6 Zoosk Momo Dating apps with nuances to the user interaction. However, at $0.5B POF Online their core, most utilize swiping left and right as a sign of 7 LOVOO Zoosk Dating interest. 8 Pairs tapple tapple OkCupid 9 Pairs Pairs Many dating apps have moved beyond purely romantic Dating $0B 2016 2017 2018 interests to include friending and business connections. POF Online 10 tapple LOVOO Dating Note: iOS and Google Play Stores 55 COPYRIGHT 2019