Mobile Games Monetization Reached New Heights in 2018 Consumer Spend in Games in Select Countries In 2018, games accounted for 74% of consumer Two Year Growth spend in the app stores. Mobile games was the $30B +105% fastest growing sector of the overall gaming $25B market, beating consoles, PC/Mac, and handheld gaming. Mobile gaming will reach 60% market $20B share of consumer spend in 2019, up 35 2016 percentage points from 2013. $15B +45% +25% 2017 2018 $10B China, the US and Japan are the top markets for mobile gaming consumer spend and accounted $5B +80% for 75% of spend in 2018. For both mature and +70% +35% +45% +60% +60% +90% emerging markets, consumer spend in games $0 grew rapidly from 2016 to 2018. India China Brazil Japan France Canada Germany South Korea United States United Kingdom Note: Spend is gross, the cut taken by app stores has been removed; iOS, Google Play, Third-Party Android in China combined 20 COPYRIGHT 2019