App Store Consumer Spend Will Surpass $120B in 2019 — Double the Size of the Global Box Office Market Worldwide App Store Consumer Spend USD (Billions) $140B In 2019, worldwide app store consumer spend will grow 3 YEAR CAGR: 29% 5x as fast as the overall global economy. Games will fuel $120B the bulk of consumer spend growth in the app stores, as $100B mobile gaming will continue to be the fastest growing form of gaming. China will remain the largest contributor $80B to consumer spend growth in the app stores; however, $60B we expect to see a slight deceleration in the aftermath of the game licensing freeze in China. Consumer spend on $40B in-app subscriptions will largely fuel the 2x growth rate for apps outside of games versus games, albeit games will $20B represent nearly 75% of total consumer spend. $0B 2016 2017 2018 2019F Note: Spend is gross, the cut taken by app stores has been removed; iOS, Google Play, Third-Party Android in China combined 62 COPYRIGHT 2019