Consumer Spend in the Top 5 Video Streaming Apps Exploded in 2018 App store consumer spending in the top 5 video streaming Growth in Consumer Spend in Top 5 Video Streaming Apps apps worldwide grew 285% in 2018 versus 2016. This is 2016 vs. 2018 predominantly driven by subscription revenue. Netflix was 600% the top app by annual consumer spend in nearly every country and nearly every time period from 2016 to 2018. 400% YouTube was in the top 5 for consumer spend in 2018 in Australia, Canada, France, South Korea, UK and the US. Users spend an especially long time in the Youtube app, 200% clearly consuming a lot of content, and this is convincing many to subscribe in order to remove ads, to play in the background and to download videos for offline viewing. 0% 2018 marked heavy fragmentation in the market, with each India Japan China Brazil France Canada Germany provider wanting to own their content. The launch of South Korea United States United Kingdom Disney’s streaming service Disney+ is set to disrupt the market in 2019. Note: iOS and Google Play Stores; China is iOS only 44 COPYRIGHT 2019
The State of Mobile 2019 Page 43 Page 45