APR ADVERTISING AUDIENCE PROFILE: TWITTER 2019 SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER 22% FEMALE MALE 14% 14% 10% 9.0% 9.1% 7.2% 6.2% 3.8% 5.0% 13 –17 18 – 24 25 – 34 35 – 49 50+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF TWITTER DATA (APRIL 2019). NOTES: FIGURES ARE BASED ON THE MID-POINTS OF THE RANGES THAT TWITTER REPORTS FOR ITS ADVERTISING AUDIENCES. TWITTER DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE TWITTER 42 PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE TWITTER USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.

Digital Stats | we are social & Hootsuite - Page 42 Digital Stats | we are social & Hootsuite Page 41 Page 43