APR MOBILE APPS: GLOBAL TRENDS 2019 GLOBAL APP DOWNLOADS, AND THE VALUE OF THE GLOBAL MOBILE APP MARKET IN U.S. DOLLARS, INCLUDING ANNUAL TRENDS NUMBER OF MOBILE APPS ANNUAL GROWTH IN TOTAL VALUE OF GLOBAL ANNUAL GROWTH IN VALUE AVERAGE CONSUMER DOWNLOADED WORLDWIDE THE NUMBER OF MOBILE CONSUMER SPEND ON OF GLOBAL CONSUMER SPEND ON MOBILE APPS PER IN Q1 2019 (ALL PLATFORMS) APPS DOWNLOADED MOBILE APPS IN Q1 2019 SPEND ON MOBILE APPS SMARTPHONE* IN Q1 2019 30 +10% $22 +20% $4.17 BILLION BILLION SOURCE: APP ANNIE (APRIL 2019); ERICSSON MOBILITY VISUALIZER (APRIL 2019); KEPIOS ANALYSIS. *NOTE: THE FIGURE FOR AVERAGE CONSUMER SPEND PER SMARTPHONE IS BASED ON 58 DATA FROM MULTIPLE SOURCES.