JAN CHANGE IN ACTIVE USERS BY SOCIAL PLATFORM 2019 QUARTER-ON-QUARTER CHANGE IN THE NUMBER OF ACTIVE USERS* REPORTED BY EACH SOCIAL PLATFORM FACEBOOK WECHAT INSTAGRAM QQ +1.7% +2.3% +4.4% -0.1% +37 MILLION +25 MILLION +38 MILLION -600 THOUSAND SINA WEIBO TWITTER SNAPCHAT LINE* +3.5% -2.7% -12% +0.6% +15 MILLION -9 MILLION -41 MILLION +1 MILLION SOURCES: FACEBOOK, WECHAT, QQ, SINA WEIBO, TWITTER, LINE: LATEST EARNINGS ANNOUNCEMENTS (AS AT JANUARY 2019); INSTAGRAM, SNAPCHAT: LATEST DATA FROM SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *ADVISORY: FIGURES FOR EACH PLATFORM ARE DERIVED FROM VARYING DEFINITIONS OF ‘ACTIVE USER’. ACTIVE USERS MAY NOT REPRESENT UNIQUE 82 INDIVIDUALS. FIGURES FOR LINE ARE BASED ON THE COMPANY’S SELF-DECLARED “FOUR KEY COUNTRIES” (AS REPORTED IN COMPANY EARNINGS RELEASES), NOT TOTAL GLOBAL USERS.
