JAN INSTAGRAM AUDIENCE PROFILE 2019 SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE BY AGE AND GENDER 17% 17% 16% 15% FEMALE MALE 9% 7% 5% 3% 3% 4% 2% 1% 1% 1% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. NOTES: INSTAGRAM DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED 108 ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE INSTAGRAM PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE INSTAGRAM USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.