JAN SNAPCHAT ELIGIBLE PENETRATION RANKINGS 2019 COUNTRIES WITH THE HIGHEST RATES OF SNAPCHAT ADVERTISING REACH, COMPARED TO NATIONAL POPULATIONS AGED 13+ # COUNTRY / TERRITORY % 13+ REACH ▲QOQ # COUNTRY / TERRITORY % 13+ REACH ▲QOQ 01 NORWAY 62% 2,800,000 -5.1% 11 FRANCE 34% 18,500,000 -10.4% 02 BAHRAIN 61% 825,000 0% 12 NETHERLANDS 32% 4,750,000 -5.9% 03 LUXEMBOURG 61% 307,500 0% 13 U.K. 30% 17,150,000 -13.8% 04 SAUDI ARABIA 52% 13,650,000 -15.5% 14 AUSTRALIA 30% 6,350,000 -13.6% 05 KUWAIT 50% 1,650,000 -15.4% 15 BELGIUM 30% 2,950,000 -9.2% 06 DENMARK 43% 2,150,000 -12.2% 16 OMAN 26% 945,000 -14.1% 07 IRELAND 43% 1,700,000 -8.1% 17 U.A.E. 24% 2,050,000 -16.3% 08 SWEDEN 41% 3,450,000 -10.4% 18 JORDAN 24% 1,700,000 -17.1% 09 NEW ZEALAND 34% 1,350,000 -6.9% 19 PUERTO RICO 24% 765,000 0% 10 U.S.A. 34% 93,250,000 -14.8% 20 CANADA 24% 7,700,000 -23.4% 131 SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018.