JAN SOCIAL MEDIA GENDER RATIO RANKINGS 2019 COUNTRIES WITH THE GREATEST GENDER SKEWS IN SOCIAL MEDIA AUDIENCES COUNTRIES / TERRITORIES WITH THE MOST SIGNIFICANT FEMALE SKEW COUNTRIES / TERRITORIES WITH THE MOST SIGNIFICANT MALE SKEW # HIGHEST FEMALE RATIO % ♀ FEMALE USERS # HIGHEST MALE RATIO % ♂ MALE USERS 01 UKRAINE 57% 9,400,000 01 YEMEN 85% 2,000,000 02 MICRONESIA 57% 13,000 02 AFGHANISTAN 84% 3,200,000 03 MOLDOVA 56% 660,000 03 CHAD 83% 110,000 04 VENEZUELA 56% 7,300,000 04 NIGER 81% 390,000 05= FRENCH POLYNESIA 56% 100,000 05 SOUTH SUDAN 79% 180,000 05= KAZAKHSTAN 56% 4,000,000 06 PAKISTAN 79% 29,000,000 07 HONG KONG 55% 3,100,000 07 INDIA 77% 240,000,000 08 AMERICAN SAMOA 55% 16,000 08 TAJIKISTAN 77% 340,000 09 LATVIA 55% 540,000 09 QATAR 76% 2,300,000 10 KIRIBATI 55% 17,000 10 MALI 75% 1,200,000 SOURCE: BASED ON FACEBOOK DATA FOR ADVERTISING AUDIENCES ACROSS FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER (JANUARY 2019); KEPIOS ANALYSIS. 75

Digital 2019 Global Digital Overview - Page 75 Digital 2019 Global Digital Overview Page 74 Page 76