JAN SOCIAL MEDIA USERS OVER TIME 2019 NUMBER OF SOCIAL MEDIA USERS (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE 3,484 3,196 2,796 2,307 2,078 1,857 +12% +11% +21% +14% +9% 2014 2015 2016 2017 2018 2019 SOURCE: BASED ON DATA PUBLISHED IN PREVIOUS ‘GLOBAL DIGITAL’ REPORTS. SEE HTTPS://DATAREPORTAL.COM/ FOR FULL DETAILS. 73