JAN AVERAGE ORGANIC FACEBOOK POST REACH 2019 BASED ON THE AVERAGE REACH OF A FACEBOOK PAGE* POST COMPARED TO THE POSTING PAGE’S TOTAL PAGE LIKES 7.9%7.8%7.8%7.6%7.6% 7.2%7.1%7.1%7.1%7.0%6.9%6.9% 6.9%6.9% 6.6%6.5%6.5%6.4%6.4% 6.2%6.2%6.1%6.0% 5.9%5.9%5.8%5.8%5.8%5.7%5.7%5.7%5.6% 5.5%5.4%5.4% 5.1%5.1% 4.4%4.3%4.1% 4.0% E A A . A . A E Y A T S E A L Y A A S . Y A A A A L A A D I M N D G I E D I K N O R N P D I L I I A D I M I I N C S I N . L . D N C E Y D D Z E . E Y E N N A S R N A A N D A N U A C I N I N A B R S K R I B U A N E . A P I A O A D N I A T T N . N I G Y E A N P A O N A R X P R G A W H R I A S I R A T M L A L I U L A F E L R U E O L G U A W I N T S T J E N A M E A B U N L T G I R A K E A L R D C U PP K K O L I A E R S A R W E L A I T O E E R A F O I E M G R L L A H D V Z G I U C E H S E Z R I A I H P G B O N T T A N G T T O D H T R O P M N N I H I U P C I W O S U T U A E O E W W A O N H S N S S S SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, 101 PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES) WILL EXPERIENCE LOWER LEVELS OF ORGANIC REACH. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF REACH COMPARED TO THE AVERAGES QUOTED HERE.