JAN FACEBOOK AUDIENCE: LARGEST DECREASES 2019 BASED ON THE QUARTERLY CHANGE IN FACEBOOK ADVERTISING REACH IN COUNTRIES / TERRITORIES WITH POPULATIONS OVER 50,000 # ABSOLUTE DECREASE ▲ USERS ▲% # RELATIVE DECREASE ▲% ▲ USERS 01= TURKEY -1,000,000 -2.3% 01 UZBEKISTAN -13.2% -130,000 01= THAILAND -1,000,000 -2.0% 02 CHINA -12.1% -400,000 01= SAUDI ARABIA -1,000,000 -6.3% 03 TURKMENISTAN -8.7% -2,000 01= RUSSIAN FEDERATION -1,000,000 -7.1% 04 RUSSIAN FEDERATION -7.1% -1,000,000 05 CHINA -400,000 -12% 05 SAUDI ARABIA -6.3% -1,000,000 06 ISRAEL -300,000 -4.8% 06 NIGER -6.1% -30,000 07= TANZANIA -200,000 -4.4% 07 PAPUA NEW GUINEA -6.1% -50,000 07= CÔTE D'IVOIRE -200,000 -4.1% 08 KOSOVO -6.0% -50,000 09 UZBEKISTAN -130,000 -13% 09 MONTENEGRO -5.7% -20,000 10 YEMEN -100,000 -4.3% 10 OMAN -5.3% -100,000 SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. GROWTH FIGURES ARE VERSUS OCTOBER 2018. 94